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VAIN Foods

VAIN Foods

Submitted by

Roger Ridpath

Description

VAIN Foods

Why it was submitted

For myself, this is my first webflow e-commerce site. For the client and the team, I am proud of the "Flavor Finder." This was a feature the client requested. The goal was to give the site visitor the sense that they were crafting their own vanilla extract flavor by selecting custom flavor profiles. I created a rough concept before I bid on the project, but the functionality and appearance evolved as we d iscovered what was possible and what made sense. From a design perspective, this project was an exercise in taking the existing brand to a 2.0 level…this is their first site refresh since they launched the brand. The ultimate user experience goal is to make the brand a crave item that is easy to buy. Thanks to the thoughtful webflow e-commerce backend, the purchase process, and related user experience were painless configurations.

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